The world has change a great deal for the musicians with the advent of social media. From marketing to the artist-fan relations and distribution of music, everything is now taking place online. The traditional way of presenting music to industry stakeholders through the press kit is no longer the most effective marketing strategy.
- EPK or Electronic Information Kit is an innovation that allows every musician to showcase their entire range of works online
- EPK – an Online Press Kit
- EPK or Electronic Media Kit is an online press kit.
Using an Electronic Information Kit, you can send information about your entire gamut of work to whosoever you want including the press.
However, unlike a normal e-mail, which can be accessed by only the sender and the receiver, Electronic Press Kit goes on to appear on search engine and therefore can be accessed by every online visitor. Now imagine the benefits … Read the rest