Gay Groups Push Orbitz to Stop Ads on Fox News
Gay rights advocates are urging online travel company Orbitz to abandon its advertising on Fox News because of the network’s anti-gay content.
Media Matters is behind the new DropFox campaign, which is asking advertisers to withdraw their TV spots from the cable news network. The group’s first target is Orbitz–a travel site that markets to the gay community, and offers LGBT consumers trips to gay-friendly destinations.
Gay media watchdog GLAAD, the Courage Campaign and Equality Matters–which is a part of Media Matters–have ALL signed a letter to Orbitz CEO Barney Harford asking him to stop supporting Fox through ad revenue.
Media Matters Campaign Director Angelo Carusone tells OutQ News that this is NOT an attack on Orbitz, but an attempt to educate the travel company on Fox News’ treatment of LGBT Americans.
CARUSONE: This is NOT a political debate here. This is about basic decency and we expect that once Orbitz is educated about Fox’s long history of these indecent attacks on the LGBT community, that they themselves will act responsibly.
But an Orbitz spokeswoman told The Advocate in a statement Monday that the company was disappointed that its relationship with LGBT consumers was “mischaracterized,” especially since it sponsors several gay-themed events throughout the year. The spokeswoman said: “Our advertising, which integrates inclusive messaging reflective of our diverse audience, will continue to respect and serve the needs of ALL travelers no matter their politics, race, religion, sexual orientation or gender.”
Orbitz also noted that it has a perfect score on the Human Rights Campaign’s Workplace Equality Index.
More than 16,000 people, though, have already signed an online petition asking Orbitz to drop the ads.