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Gay Groups Push Orbitz to Stop Ads on Fox News

with 2 comments

Gay rights advocates are urging online travel company Orbitz to abandon its advertising on Fox News because of the network’s anti-gay content.

Media Matters is behind the new DropFox campaign, which is asking advertisers to withdraw their TV spots from the cable news network. The group’s first target is Orbitz–a travel site that markets to the gay community, and offers LGBT consumers trips to gay-friendly destinations.

Gay media watchdog GLAAD, the Courage Campaign and Equality Matters–which is a part of Media Matters–have ALL signed a letter to Orbitz CEO Barney Harford asking him to stop supporting Fox through ad revenue.

Media Matters Campaign Director Angelo Carusone tells OutQ News that this is NOT an attack on Orbitz, but an attempt to educate the travel company on Fox News’ treatment of LGBT Americans.

CARUSONE: This is NOT a political debate here. This is about basic decency and we expect that once Orbitz is educated about Fox’s long history of these indecent attacks on the LGBT community, that they themselves will act responsibly.

But an Orbitz spokeswoman told The Advocate in a statement Monday that the company was disappointed that its relationship with LGBT consumers was “mischaracterized,” especially since it sponsors several gay-themed events throughout the year. The spokeswoman said: “Our advertising, which integrates inclusive messaging reflective of our diverse audience, will continue to respect and serve the needs of ALL travelers no matter their politics, race, religion, sexual orientation or gender.”

Orbitz also noted that it has a perfect score on the Human Rights Campaign’s Workplace Equality Index.

More than 16,000 people, though, have already signed an online petition asking Orbitz to drop the ads.

Written by Xorje Olivares

May 19, 2011 at 6:45 AM

2 Responses

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  1. Here is the complete statement we have issued to media at Orbitz:

    “We’re disappointed that GLAAD, an organization we’ve worked with for many years to protect Americans from discrimination, would distort our relationship with the LGBT community. Nearly 10 years ago, Orbitz was the first online travel company to launch an offering on site that continues to serve the needs of lesbian, bisexual, gay and transgender travelers – http://www.orbitz.com/gaytravel. In addition, Orbitz has sponsored dozens of LGBT events and organizations, including GLAAD which has given us awards for inclusive advertising, because we truly are committed to promoting tolerance, non-discrimination and equality for all.

    Orbitz is proud to have a perfect score on the Human Rights Campaign’s “Corporate Equality Index.” We have a perfect score because of our strict policy of tolerance and non-discrimination at Orbitz, which flows from our employment practices to our marketing efforts. Our advertising, which integrates inclusive messaging reflective of our diverse audience, will continue to respect and serve the needs of ALL travelers no matter their politics, race, religion, sexual orientation or gender.

    We look forward to working through these issues with GLAAD and others who wish to productively engage our business. In the end, while at times we might need to agree to disagree, we hope everyone will understand that our focus at Orbitz on fostering a tolerant, non-discriminatory environment is universal and a core part of our company’s values.”

  2. Where do I find the petition commending Orbitz for not bowing to the intimidation of the discriminatory media watchdog GLAAD. It’s funny how the so called discriminated are in fact the biggest discriminators out there. I do believe Orbitz just earned a new customer.

    Cristeena

    May 24, 2011 at 10:02 PM


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